I was in a complete state of shock after learning of the killing of the Young King, Nipsey Hussle. Deeply saddened, I couldn’t and didn’t want to process this as truth. Over the past year, I had been learning more about his music, life and business moves and was so impressed. He was popping up everywhere in the news and I would spend hours sitting and reading and listening to interviews. He was a young pioneer who demanded his art be respected and protected. He was bold and daring with a heart for people, learning, his children and was in love with the beautiful Lauren London. I couldn’t get enough of reading his success stories. I had my favorite ‘Victory Lap’ songs like ‘Hussle and Motivate’ and ‘Dedication’ that helped me get through tough days. I was a proud new fan. I’d been telling my son, King Daniel, the news about Nipsey’s genius and wanted to dive in more with him later. Yesterday everything was cut short.
I did the only thing my heart and mind would allow me to do. Make sense of it through sharing my story here…but then I had to create a blog to show my support of his work, life and to help changing the narrative as it relates to this Black King. Please join me in celebrating the life and genius of Nipsey Hussle with 7 Reasons Why Every Visionary Needs to Know Him.
1. He Understood the Power in Having Peace in Your Purpose
2. He Believed in Seeking Excellence at All Costs
“It’s about Offering New Identity” – Nipsey Hussle
3. He Knew the Power of Intelligence
Birthed the line “2Pac of My Generation”
Documentary Nipsey Hussle was working on about Dr. Sebi
4. He Knew the Power of the Law of Attraction & Used it
In an recent interview he revealed that he had a crush on Lauren London in 2009. They didn’t actually connect until Lauren contacted him in 2013 via Instagram to purchase copies of his mixtape for the cast of ‘Power’. Can you imagine the preciseness of his intention when responding to her? The two fell in love and allegedly married last summer.
5. He Knew the Power of Blackenomics + Scarcity Marketing
“I believe that economics is based on scarcity of markets,” Nipsey told me in 2015. “And it’s possible to monetize your art without compromising the integrity of it for commerce.” – Nipsey Hussle, Forbes
“In 2015, Nipsey upped the ante when he debuted on Forbes’ Hip-Hop Cash Princes list. He sold 100 copies of his next record, Mailbox Money, for $1,000 apiece, telling Forbes at the time that he’d made over $60,000 from limited editions that arrived with keepsakes and fan experiences.” Forbes
“Value is Created in Content”
6. Nipsey Knew “Land Can’t Go Digital” & Leveraged Real Estate
“The purchase of the plaza also marks the beginning of a coalition called Our Opportunity—led by Gross, with Nipsey as a founding partner—that will aim to team with local legends in 10 cities as part of a broader Opportunity Zone-based fund. From there, Nipsey envisions building a tax-advantaged lifestyle empire, all linking back to his music.
“The vision is to launch franchises,” says Nipsey, imagining a line of The Marathon Clothing stores, barbershops, fish markets, restaurants. “There’s such a narrative to this parking lot—that’s a part of my story as an artist.” – Forbes
7. He Knew the Power of Leaving Information for the Next Generation
1. Have a plan
2. Don’t alienate your brand
3. Find leverage
4. Seek respect
5. Be proud of what you do
6. Live your dream
7. Seize opportunities
8. Don’t listen to the #LittleMan
9. Keep evolving
10. Be loyal
Bonus: Thank you Tidal & Rap Radar!
No matter where you are in business or in life, I hope you can appreciate the amazing things this amazing visionary created and manifested in the last 10 years of his life! He will be missed but the stories and lessons must remain present to help build up the next generation to live and love in purpose.
Every 4th Quarter we have an event that gives a nod to a hip hop song that moves the culture.
Are you interested in learning more about Woman on the Move’s ‘Hussle & Motivate’ live event?